In recent years, China's automobile manufacturing industry has grown at an average rate of 24.5%. In the first quarter of 2013, China's vehicle production and sales volume has exceeded 5 million units, and it is expected to exceed 20 million units in the whole year. With the rapid growth of China's car ownership, the auto parts industry has also developed rapidly.
Under this market scale, there are currently about 350,000 auto repair companies in China, of which 250,000 are only “roadside shops” that change engine oil and change three filters. There are 100,000 relatively regular repair shops. There are more than 700,000 suppliers of parts for the 350,000 repair shops or companies. In this way, in China, both the repair shop and the component suppliers have a huge number. However, according to the experience of the European and American automotive aftermarket, most of the enterprises will be integrated and eliminated, and the market will be in the hands of a small number of large-scale enterprises.
To be among the few, whether it is a repair shop or a component supplier, they are building their own brand. However, the changes in the repair shop as an end market are worthy of our attention, and it is their improvement that will bring opportunities to component suppliers.
A brand-name repair shop with a certain scale is not a priority to "focus on the supply channels of parts and components and the protection of profit margins", but to give priority to the "quality" of parts and components. The relevant associations investigated the maintenance plant's attention to parts and components, and obtained the following data. The maintenance plant's attention to parts and components: quality attention value is 90%, ranking first; fast delivery attention value is 85% The after-sales service has a value of 70%; while the supply channel and profit margin guarantees have a focus of 45%, ranking last.
According to the analysis, with the gradual maturity of Chinese consumers and the clear and inelastic regulations on the automotive after-sales service market, the auto service companies have put forward higher service requirements. These requirements are intuitively reflected. The strict quality regulations of the parts, combined with other factors such as "quality can bring profits", so the quality of parts and components becomes a priority concern for maintenance companies that want to be brand.
Recently, the 2013 China International Auto Parts Expo opened in Beijing, and well-known companies from all over the world participated in this exhibition. The EU exhibition area is the best winner of this exhibition because of the good quality of auto parts over the years. According to relevant sources, the prices of raw materials such as rubber and steel for auto parts will continue to decline, which will reduce the cost pressure of enterprises and increase profits. It will also constitute a new advantage for auto parts companies. The quality of raw materials determines auto parts. The quality, the quality of auto parts determines the fate of the industry.